Since its commencement in the year 2002, Delhi Metro has been the pulse of the city covering the widest routes of Delhi to connecting the capital with the cities of NCR region, Delhi Metro has been a blessing for both office commuters and leisure travellers. It shortened the distances for travellers on one hand and opened the world of opportunities for advertisers on the other hand. Yes! With daily ridership of 2.5 million passengers, Delhi Metro Stations act as lucrative sites for brand promotions.
An impactful metro station branding leads to:
High brand reinforcement: As most of the travellers are daily commuters, any ad displayed at the metro station is seen by them repeatedly, which helps to reinforce the name, USP and image of the brand in the consumer’s mind.
High Brand recall: Ads displayed on the metro station generate high brand recall as the target audience is exposed to the ad frequently. Higher brand recall ultimately influences the purchase decision of the consumer. He will tend to pick the brand that he sees on daily bases instead of the others that are on the same sale shelf.
High brand awareness: The ads on the metro station attract the commuters’ attention and prompt them to talk about the same. This spreads word of mouth about the brand and also leads to high brand awareness.